Just when you thought you’d understood everything about the social media landscape, comes a new generation that switches it all up. Enter Gen Z. Born between 1995 and 2010, this digitally native generation has never known life without a smartphone. …

It’s no crystal ball, but FaceApp has swept the globe with predicting your future, face that is. Although it went viral in 2017, it came back in the summer of 2019 with a bang. Celebrities, athletes, politicians, and brands participated in the #FaceAppChallenge to view their AI-aged selfies. FaceApp took…

Looking for new ways to increase your Snapchat visibility? Have you thought about using Snapchat geofilters? When applied creatively, Snapchat geofilters can help you increase brand awareness, engage your community, and reach new audiences. In this article, you’ll discover five unique ways to use Snapchat geofilters for business. Discover five…

Three hot trends in influencer marketing — With trends continuously changing and tastemakers affecting purchasing decisions, social media influencers have an incredible impact on how brands advertise and engage audiences. Marketers are seeing the effect influencers are having on brand awareness and sales and investing more of their yearly budget into influencer marketing. Influencers have been a…

Do you want to increase your company’s visibility on Snapchat? Have you considered partnering with influencers? Snapchat influencers can help you connect with your target audience in a creative and entertaining way that improves awareness and messaging. In this article you’ll discover five ways to partner with influencers on Snapchat. Why Partner With Snapchat Influencers? …

Capturing the youth vote can make the difference in a candidate’s victory or defeat. Historically, 18–29-year olds have performed below expectations. In 2018, voter registration has skyrocketed. The question is whether the actual number of votes cast by 18–29 year-olds will match this expectation. The initial signs are promising. According…

The New York Public Library — founded in 1895 — has always had to adapt to how the written word is consumed. Recently, the library introduced Insta Novels with the goal of “reimagining Instagram Stories to provide a new platform for iconic stories.” With the rise of social media in…

Marketing Wondering how you can stand out on Snapchat? Want to know what’s working for others? Taking a cue from businesses that are successfully using Snapchat can help you strengthen your own brand’s presence on the platform. In this article you’ll discover how to improve your marketing on Snapchat. #1: Provide Specialized Content Many brands…

The relationship between social media and mental health has become a hot topic. With Gen Z and millennials spending almost an hour per day scrolling through Instagram, it’s bound to have an impact. …