Snapchat has had a wild ride since its IPO in 2017. In the last two years, it’s seen it’s highs and lows; with the latter being related to limited global user growth, copy cat of product features from other large social networks, and not engaging their influencer and creator community to its full potential.

However, that all changed this summer. The buzz surrounding Snapchat was at an all-time high from heightened user engagement and the stock soaring on the stock market. Here are three ways Snapchat has made 2019 a summer focused on innovation and excitement.

Gender Swap Filter

Snapchat…


Just when you thought you’d understood everything about the social media landscape, comes a new generation that switches it all up. Enter Gen Z. Born between 1995 and 2010, this digitally native generation has never known life without a smartphone. Their creativity and curiosity around the digital world have led to a bevy of new ways to create and digest content.

TikTok

Currently, the hottest app for Gen Z, TikTok has taken over the classrooms of high schoolers everywhere. For those who remember the six-second creation app, Vine, are in luck, because TikTok is very similar. Users create quick videos…


It’s no crystal ball, but FaceApp has swept the globe with predicting your future, face that is. Although it went viral in 2017, it came back in the summer of 2019 with a bang. Celebrities, athletes, politicians, and brands participated in the #FaceAppChallenge to view their AI-aged selfies.

FaceApp took off at a time when AI-powered facial shifting has gained popularity. Snapchat has had such success with gender swap and baby filter, leading its stock price to soar. The psychological interest and general delight of viewing altered photos of family, friends, and usually perfectly coiffed celebrities allowed for the viral…


Looking for new ways to increase your Snapchat visibility?

Have you thought about using Snapchat geofilters?

When applied creatively, Snapchat geofilters can help you increase brand awareness, engage your community, and reach new audiences.

In this article, you’ll discover five unique ways to use Snapchat geofilters for business.

Discover five creative ways to use Snapchat geofilters for business.

Why Geofilters?

Snapchat’s rise has been meteoric. Over 100 million users watch 10 billion video clips daily. The platform has transformed video storytelling, and its native tools have incredible social media marketing value. …


Three hot trends in influencer marketing

With trends continuously changing and tastemakers affecting purchasing decisions, social media influencers have an incredible impact on how brands advertise and engage audiences. Marketers are seeing the effect influencers are having on brand awareness and sales and investing more of their yearly budget into influencer marketing.

Influencers have been a large part of the social media landscape for the past couple of years, so marketers have a firm grasp on what works and what doesn’t. Marketers are more strategic in analyzing accurate follower engagement to account for fake followers and have implemented analytics tools to understand the true return on…


Do you want to increase your company’s visibility on Snapchat?

Have you considered partnering with influencers?

Snapchat influencers can help you connect with your target audience in a creative and entertaining way that improves awareness and messaging.

In this article you’ll discover five ways to partner with influencers on Snapchat.

Why Partner With Snapchat Influencers?

Snapchat influencers are self-made, modern-day digital celebrities who are creative, passionate, and entertaining. They were the early adopters of the platform and inherently understand how it works. They’re skilled with the native tools and understand the importance of the channel’s animated lenses and emojis.

Influencers know how to connect with…


Capturing the youth vote can make the difference in a candidate’s victory or defeat. Historically, 18–29-year olds have performed below expectations. In 2018, voter registration has skyrocketed. The question is whether the actual number of votes cast by 18–29 year-olds will match this expectation.

The initial signs are promising. According to The Institute of Politics at Harvard Kennedy School, the demographic comprised of Gen Z and millennials will be making it to the polls in high numbers this midterm election; especially in comparison to only 17.1% of 18–24-year-olds who voted in the 2014 midterms. …


The New York Public Library — founded in 1895 — has always had to adapt to how the written word is consumed. Recently, the library introduced Insta Novels with the goal of “reimagining Instagram Stories to provide a new platform for iconic stories.”

With the rise of social media in the past decade, attention spans have decreased and the addiction to technology has taken away from consuming off-line content. …


Marketing

Wondering how you can stand out on Snapchat?

Want to know what’s working for others?

Taking a cue from businesses that are successfully using Snapchat can help you strengthen your own brand’s presence on the platform.

In this article you’ll discover how to improve your marketing on Snapchat.

#1: Provide Specialized Content

Many brands use Snapchat because of its authenticity. You can use this attribute to strengthen your community ties by publishing content that shows a similar but different side to your brand.

For example, you can make your fans feel like insiders by providing content that’s not available on your other social channels


The relationship between social media and mental health has become a hot topic. With Gen Z and millennials spending almost an hour per day scrolling through Instagram, it’s bound to have an impact. Luckily, many creators are bringing positivity to their communities with the content they create on topics like health and wellness, beauty trends, political issues, entertainment, and much more.

The recent launch of Instagram TV (IGTV) has allowed them to educate, inspire, and build relationships through longer-form video storytelling. …

Kate Talbot

Marketing Consultant and Social Media Expert based in Silicon Valley working with venture capital firms and early-stage startups. Senior Forbes Contributor

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